Unnati Shukla

Led product design for ACCESS NYC, an essential platform serving 8M New York City residents, and the NYC Poverty Measure to improve user experience and align with organizational goals.

• Led end-to-end product design for the NYC Poverty Measure, an interactive data tool that helps data analysts and policy experts better understand the factors that impact poverty in the City.
• Spearheaded the design and implementation of a refreshed design system for Jobs NYC, collaborating with cross-functional teams to align user needs with organizational goals.

Head of Design at Lulo, a WIC-shopping app with 18K monthly active users. Founded during the Blue Ridge Labs Fellowship (2023).

• Directed product design for Lulo, a WIC-solutions venture, achieving a user base growth from zero to 18K monthly active users within the first year of launch.
• Increased benefits redemption by 12% (+$60/yr) and saved users 27 minutes per shopping trip through strategic design initiatives.
• Empowered marginalized families by designing solutions that facilitated informed food choices and boosted WIC program participation.

Led the design, testing, and implementation of localized Creator Tools in Instagram Stories, impacting 397M monthly active users across 14 scripts and 21 languages.

• Developed a token-based system for global typographic styles and layout components, streamlining cross-platform consistency.
• Partnered with engineers and product managers to build scalable solutions that significantly improved localization velocity and design quality.

Improved search and onboarding experience for IBM's Edge Application Manager on the Hybrid Cloud, leading to a 28% decrease in bounce rate.

• Led cross-functional collaboration with user research, development, and product management teams to prototype, develop, and conduct usability testing of new cloud integration features.

Shipped content and design for first-run experience, in-app feature discovery, and monetization across the Office 365 and Xbox app portfolio.

• Shipped content and design for first-run experience, in-app feature discovery, cross-app engagement, paywall, and upsell motions across a portfolio of apps (Word, Excel, PowerPoint, OneNote, Outlook).
• Tripled conversion to new consumer premium subscriptions by driving user flow content for freemium upsell strategy.
• Grew monthly active mobile user base from zero to one million in six months for a key platform initiative.
• Led a cross-functional team to design and ship a giveaway feature within the platform, increasing engagement by 30% YOY.
• Prototyped first-run experience and giveaway features on Mixer, contributing to enhanced user onboarding and engagement.